Here are 5 things that you should not do when meeting with a customer:
1. Never talk about politics. I know it’s that time of year but who knows what position your customer may have.
2. Religion, same thing. No one needs to know where you stand on politics or religion. If the customer brings it up then try to move the conversation to the next topic quickly and don’t be drawn in.
3. I saw this one happen just a couple of weeks ago; answer emails or texts. Laptops and texting devices should only be used when appropriate during a customer meeting. If you have to text it must only be when you are trying to reach someone to answer a question needed for the meeting or, in the case of laptops, if you are using it during the meeting for the benefit of that customer.
4. Switch off your phone. Not only will it distract you but it’ll distract your customer if it goes off.
5. Don’t pay attention – If you are paying attention then you probably won’t do any of the above. If you are in a meeting then pay attention. If you are not paying attention how do you expect the customer to do so??
These are some basic rules, but it’s surprising how many people still break them.